Rubber Shirt is a vehicle for Alan Welsman, Simon Jobling and a network of supporting subject matter experts to provide strategic and operational help to organisations.
Unlike large management consultancies, lean strategists, ‘growth hackers’ and ‘app-builders-cum-strategists’, Rubber Shirt isn’t pushing an approach – every project is conceived around your commercial objectives and the defining of an action plan to achieve them. Simple.
The practical result of the Rubber Shirt approach is that clients who want to – improve sales, create new businesses, lead innovation and embrace disruption; better understand their customers; or simply ask the right questions about the impact of technology on their business – will receive a truly bespoke service.
Undoubtedly these projects will require deep understanding and evaluation of brand and purpose, customer experience, digital business models, platforms and activation techniques. Rubber Shirt prides itself on its experience in these areas.
So we can show you that you don’t always need a drone strategy, you don’t always need to implement VR, but you should probably be familiar with it and considering strategies involving Blockchain, Crypto, NFTs, RPA and AI. Timing your investment is everything, as the music business discovered many years ago and the transport, insurance, education, pension and publishing sectors are discovering now.
But digital is still an enabler to a business strategy – a revolutionary one, for sure – and understanding who you are, what you stand for and what you are going to do, is still more important ultimately than the technology deployed.